L’Oréal Paris becomes first official beauty partner of Royal Ballet and Opera

L’Oréal Paris has a major new marketing opportunity in the UK having linked up with the Royal Ballet and Opera as its first-ever official beauty partner for the 2026/27 Season.

The French beauty giant will directly support the Royal Ballet and Opera Wigs, Hair and Make-up team with its “hero products used to help bring world-class performances to life on stage, chosen for their high-performance formulas built to withstand intense stage conditions”. 

And as part of the partnership, Marianela Nuñez, Royal Ballet principal dancer and globally famous, is the official face of the collaboration.

The link-up will be very visible next month as the partners launch You’re Worth It: Beauty, Ballet and Behind the Scenes, a limited-time behind-the-scenes tour experience offering a rare glimpse behind the curtain at the Royal Opera House. 

It was inspired by conversations with dancers from The Royal Ballet with the experience taking visitors through backstage spaces, “exploring the preparation, beauty rituals and craftsmanship behind life on stage, from morning class and rehearsal to curtain-up”. 

Also part of the experience will be Afternoon Tea in the Paul Hamlyn Hall and a gift from L’Oréal Paris. 

The tour is available on a limited number of dates and is available to book on the Royal Ballet and Operate website from £100.

There will be other exclusive experiences, content and collaborations throughout the Season.