Australian menswear label Mutimer opens first US pop-ups

Australian menswear label Mutimer is expanding its U.S. presence with its first-ever American pop-ups, beginning in New York’s SoHo on October 3.

The New York activation, running until October 7 at 22 Wooster Street, will introduce Mutimer’s latest collection, Canary on the Frontier, which will be available exclusively at the pop-up ahead of its online launch on October 24. Key pieces include the Waxed Windbreaker Jacket, Suede Universal Trucker Jacket and Bootcut Denim, alongside Red Label, the brand’s range of signature pieces.

Following its New York debut, the brand will take the pop-up concept to Los Angeles from October 17 to 19, at 8464 Melrose Avenue in West Hollywood.

Founded in Melbourne in 2020 by Jasper Mutimer, the brand has built a following of more than 400,000 around its “Future Nostalgia” design approach, which combines vintage references and classic menswear with contemporary silhouettes and styling.

The pop-ups mark the first opportunity for U.S. customers to shop Mutimer’s collections in person.

The two-city rollout gives Mutimer a physical presence in two of the U.S. fashion market’s key retail cities as the Australian label builds on its online business growth.