US brand Skims enters the Spanish market in partnership with El Corte Inglés

The brand specialising in shapewear is entering the Spanish market in partnership with El Corte Inglés. Skims, based in Los Angeles, will be available exclusively at the group’s store on Calle Serrano in Madrid and its Marbella store, as well as via the department store chain’s e-commerce platform.

Skims’ range encompasses shapewear, underwear, loungewear, pyjamas, and athleisure-inspired essentials. The brand develops pieces with varying levels of compression and technical fabrics designed to adapt to different silhouettes, complemented by a broad palette of skin tones. The range spans everything from shapewear and underwear to bodysuits, T-shirts, trousers, sweatshirts, and loungewear sets, with an aesthetic defined by minimalist designs and clean lines.

Skims continues to expand its international footprint. In March, the company strengthened its presence in Mexico by launching in the El Palacio de Hierro department store chain, and in May it announced the opening of its second store in the country, which it first entered in 2024. More recently, in early August, the brand entered the Indian market through a distribution agreement with Reliance Retail, one of the country’s leading retail operators.

Co-founded in June 2019 by Kim Kardashian and Swedish entrepreneur Jens Grede, Skims announced a $225 million investment in November 2025, lifting its valuation to $5 billion.