Paris/64 to open Paris store this December as it continues its international expansion

The Spanish brand Paris/64 is forging ahead with its international expansion and is preparing to open a shop in Paris at the end of the year. This coming December, the brand, renowned for its leather goods and footwear designs, will open its doors at 72 Rue de Rennes, in the Saint-Germain-des-Prés neighbourhood. This will be its second shop outside Spain, following the opening of its New York shop at the end of 2025.

“With this new opening, Paris/64 continues to forge its distinctive dialogue between Spain, traditional craftsmanship, and the major international fashion capitals, gradually consolidating its position in strategic markets,” explains the company, which was founded in 2019 in Zaragoza.

This Parisian boutique will help the brand to cement its positioning as a Spanish accessories label with a global outlook and, in line with the other shops that make up its retail network, will reflect its brand values in its interior design – values rooted in fine craftsmanship, a product-first approach, the use of high-quality materials, and a timeless aesthetic aligned with the trend known as ‘quiet luxury’.

Paris/64 was founded by José María Pozas and María Alfonso, who serve as the firm’s CEO and creative director, respectively. The brand, with a clear medium-term roadmap, is targeting a turnover of €30 million by 2030 and, with that goal on the horizon, is implementing a multi-pronged commercial strategy: in addition to its openings in New York in 2025 and in Paris in a few months’ time, it plans to open further shops in capital cities such as London, Tokyo and Seoul. At the same time, it is consolidating its position in the Spanish market with openings such as the one in Barcelona last August (which joined its shops in Zaragoza, Madrid, Bilbao, and Seville) and with its entry into El Corte Inglés through three concessions. Furthermore, it remains committed to the online channel, through which it began its journey seven years ago.

Beyond design, the brand’s value proposition also extends to production: it operates its own factory in Illueca (in the Aranda region, near the city of Zaragoza), from which it is working to help revive and elevate the area’s traditional crafts and artisanal skills.

“The initiative aims to help keep this legacy alive, engaging new generations and ensuring it is passed on, whilst strengthening the link between tradition, fine craftsmanship, and local economic activity. With this project, Paris/64 is committed to demonstrating that tradition can also become a means of creating opportunities and a future for the region,” the company explains.