Giorgio Belloli joins Golden Goose as chief consumer officer

As it enters a new phase of growth and evolution, the luxury trainers and apparel group Golden Goose is strengthening its leadership team by appointing Giorgio Belloli – an executive with nearly 30 years of international experience in the luxury fashion sector – as chief consumer officer.

In his new role, Belloli will lead the brand’s global market development strategy, setting strategic direction, objectives, and governance models designed to strengthen its international footprint and maximise its business impact across all channels. The Italian executive will also have global responsibility for CRM (Customer Relationship Management) strategies – that is, customer relationship management – as well as for digital channels and the brand’s omnichannel strategy.
 
“I have always described myself as a chief emotional officer rather than a chief executive officer, and in Giorgio Belloli I have found the right person to work alongside me on the journey that will take Golden Goose from a global product brand to a cultural brand, with people and communities placed ever more at the centre,” said Silvio Campara, CEO of Golden Goose, in a statement. “Thanks to his experience and vision, Giorgio will take our strategy from omni-channel to omni-presence. In his new role as chief consumer officer, he will also help to expand co-creation on an increasingly global scale and to transform our stores into even more experiential spaces, capable of fostering an ever more authentic and meaningful relationship with consumers.”

“Golden Goose is evolving into a platform that can turn product into experience and stores into places for encounter, collaboration and individual expression. We are now ready to scale this vision further at a global level,” said Giorgio Belloli.
 
Before joining Golden Goose, Belloli spent three years at Burberry, where he served as chief digital, customer, and innovation officer. Joining the company following Daniel Lee’s appointment as creative director, he helped translate the brand’s new creative vision into a consistent customer experience across all touchpoints, leading its digital, customer engagement, and innovation strategies.
 
Previously, he spent nine years at Farfetch, joining in 2013 during the platform’s early development phase. He worked alongside founder José Neves throughout the company’s growth journey up to its stock market listing in 2018, serving as chief commercial and sustainability officer.
 
Belloli has also held senior positions at Kering, including CEO of Hussein Chalayan and business development director at Alexander McQueen, as well as various managerial roles within the Prada Group, with responsibility for Miu Miu, Helmut Lang, and Prada. He began his career at Club 21, where he was responsible for sales management for Giorgio Armani and Armani Jeans.
 
Golden Goose’s revenue has increased in just a few years from €266 million (financial year 2020) to €734 million in 2025. This positive trend continued in the first half of the current financial year, which closed with net revenue up to €380.4 million, while adjusted EBITDA reached €122.9 million (up 9% year on year) with an adjusted EBITDA margin of 32.3%.
 
Golden Goose has entered a new phase of global growth this year following the arrival of Chinese fund HSG as its new majority shareholder. The transaction, announced at the end of 2025, received the necessary regulatory approvals last June. Temasek and its subsidiary True Light Capital have joined the shareholder base of the luxury trainers brand as minority investors.