Five Parisian pop-ups to explore

Paris is changing its backdrop. As Fashion Week approaches, brands are taking over the capital with concepts that go beyond a simple shop. Whether an immersive pop-up, a return to roots or a new retail experience, each new address tells, in its own way, the story of a fashion scene as intent on generating buzz as on connecting with its audience.

Merrachi takes over Paris with a pop-up kiosk

Paris will be one of Merrachi’s next stops. To coincide with Fashion Week, the Dutch–Moroccan fashion house is setting up its Merrachi Kiosk at 46 Rue Étienne Marcel, in the 2nd arrondissement, from September 26 to October 4. Designed as a pop-up space, the kiosk will showcase the new Autumn 2026 collection, titled ‘We Shape The City’. The collection celebrates the women who shape the city through their presence, visions, and achievements. More than just a retail outlet, the space is designed as a place to engage with the brand, complete with a dedicated newspaper to pick up on site.

Founded in 2020 by Nada Merrachi and Zouhair, Merrachi initially grew online before accelerating its bricks-and-mortar expansion. Following Amsterdam and Antwerp, the brand has staged a series of events in London and now intends to strengthen its presence in Paris. The French market is now its second-largest consumer base, both in terms of sales and its social media following.

As such, this Parisian kiosk forms part of a broader growth strategy. The house plans to open a permanent boutique in the capital in the near future, making this temporary address a preview of a more lasting presence.

Korean designers arrive at Galeries Lafayette

Korean fashion is taking up residence on Boulevard Haussmann. From October 6 to 27, Galeries Lafayette Paris Haussmann will host ‘Meet Your Seoul’, a pop-up spotlighting five brands and designers from South Korea’s emerging womenswear scene.

Kimhekim, Theilma, Re Rhée, Lie, and Fritur will take over the third floor of the Coupole building to present their collections. Five distinct worlds, united by a shared ambition to champion Korean design that moves between minimalism, structure, poetry, and urban influences.

Kimhekim blends Korean heritage with femininity, whilst Theilma creates a more timeless, contemporary wardrobe. Re Rhée adopts a sophisticated, minimalist approach; Lie favours more structured silhouettes; and Fritur brings a more relaxed vibe, informed by travel.

The project is organised in collaboration with the Korean Creative Content Agency (KOCCA) and Hyundai Department Store. The five brands on display are part of The Selects, a platform backed by KOCCA that supports the international development of promising Korean designers.

The initiative also acquires a symbolic dimension in 2026, the year marking the 140th anniversary of diplomatic relations between France and South Korea. For Galeries Lafayette, the pop-up thus represents a new way of bringing the international creative scene into its Parisian offering.

Le Garage returns to where it all began

Some openings feel more like a homecoming. From October 15, Le Garage will return to the neighbourhood where its family history began, at 64 Rue des Saints-Pères, in the 6th arrondissement. Founded in 1984 by Adrien Albou’s grandparents in the Marais, the house left its mark on the era by transposing prints traditionally associated with womenswear into a menswear wardrobe. Worn by the likes of David Bowie, Prince, and Madonna, the brand eventually ceased operations in 1990.

Thirty-six years later, Adrien Albou picks up the thread of the story. As the son of Sophie Haggiag, founder of Paul & Joe, the designer roots this revival in a dual family lineage. The choice of address is no accident: 64 Rue des Saints-Pères is now home to one of Paul & Joe’s spaces, whilst Adrien’s grandparents once ran a shop at 40 Rue du Four, just a stone’s throw away.

To mark its return, Le Garage unveils ‘Heritage Psyché’, its first Autumn–Winter 2026 collection. Generously cut shirts, sharp tailoring, bootcut trousers, Italian denim, knitwear, and structured coats compose a wardrobe where Parisian elegance meets nods to cinema and the 1960s Japanese imagination.

The prints, hand-drawn and then produced in Como, form one of the collection’s central themes. Erotic tarot, archival polka dots and placed floral motifs, in particular, reference the world of Japanese artist Aquirax Uno. The fabrics — from wool and cashmere to silk satin, crêpe de Chine and velvet — reinforce this heritage reading.

For the shop windows at the new location, Damien Moulierac reprises the imagery of the erotic tarot shirt inspired by Aquirax Uno. The motif spills beyond the garment to inhabit the space, transforming the boutique into a visual extension of this debut collection.

Museum Garments presents its new collection in Paris

The young French label is heading to the Marais. From October 8 to 11, Museum Garments will take over COR Studio, at 28 Rue du Petit Musc, in the 4th arrondissement, to showcase and sell its Autumn–Winter 2026–2027 collection. This is the third collection from the young French house, founded by Oscar Fassenot, Joachim Piry, and Alain Duruy. Since its first pieces, unveiled in 2022, Museum Garments has pursued a rigorous approach, underpinned by particular attention to materials and craftsmanship.

This commitment is reflected in sourcing from manufacturers renowned for their expertise. Shirts are made in Portugal and Japan, whilst trousers and outerwear are made in Eastern Europe. Knitwear and jersey pieces, meanwhile, are produced in Italy and Portugal.

JD x ASICS HOUSE opens in the heart of Paris

Fashion Week continues off the catwalks, too. On October 2 and 3, JD and ASICS will take over 79 Rue de Turbigo, in the 3rd arrondissement, with JD x ASICS HOUSE, a pop-up conceived as a cultural hub centred on movement, music, and creativity.

Following London and Rotterdam, the experience will touch down in Paris for two days. The venue will feature several areas organised around four themes: ‘Move to Recharge’, a place to pause during Fashion Week; ‘Move to Express’, centred on a collective creative installation; ‘Move to Connect’, with a café and matcha bar by Koni; and ‘Move to Play’, devoted in particular to dance and chess.

On Friday evening, JD x ASICS HOUSE will open its doors to the press, industry talent and content creators, followed by a night of DJ sets and performances by Kerchak and Ino Casablanca. The following day, the venue will be open to the general public, with a talk themed ‘Move Through Life’, customisation workshops with Horah, interactive installations, plus introductory sessions and a chess tournament with Paris Gambit.